The top 5 hidden costs of creating mobile sales tools

The new standard in customer engagement is using interactive sales tools that can be personalized to suit each engagement.

A pharma or medtech company will typically hire a communications agency that will then use HTML5 developers to create custom software. The hidden costs on such projects can run very high, making this approach economically unviable in the long-term. So why is this happening?

Based on over ten years of industry experience, we have identified the top 5 hidden costs of using HTML5 developers to create sales tools.

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